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A Money Mission

In the October issue of HealthLeaders magazine, I wrote about naming hospitals for large corporate benefactors -- as did the newly-christened Nationwide Children's Hospital in Columbus, OH, which is named for the Nationwide Insurance Company. They also named their trauma center after local clothing manufacturer Abercrombie & Fitch. The corporations gave the hospital $50 million and $10 million, respectively. On the one hand, hospitals and health systems are, ultimately, businesses. On the other hand? Yikes. There's so much that could go wrong when you name your hospital or a part of your hospital for a corporation.
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