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They've Got Questions

It doesn't matter that your hospital has worked diligently to reduce infection rates or that your staff does everything right when it comes to patient safety--once the media gets hold of a story such as drug-resistant bacteria--superbugs that supposedly cause more deaths than AIDS--it's time to retool your communications strategy. When reporters trot out dramatic words and scary statistics, it raises all sorts of questions in the minds of the public--and your patients.
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