When Marketers Dream

There were some results from the 2007 HealthLeaders Media Annual Marketing Professionals Survey that didn't surprise me. About half of the nearly 500 respondents, for example, said the number of marketing employees in their healthcare organization and their budgets have grown in the past five years and will continue to grow in the next five years. That confirms what most industry observers say, that there's a growing emphasis on marketing in hospitals and health systems. But the responses to one survey question suggest healthcare marketers are worried it could all fall apart tomorrow.

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