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Blog Schmog

Everyone's got a blog these days: My coworkers, my cousin, my dentist--I half expect my cat to launch her own one day. Even CEOs, the least bloggy-types I know, are writing online diaries. We in the media love this kind of honesty from a senior leader-especially when it blows the roof off a scandal รก la Whole Foods. But not every senior leader (nor every PR department) is comfortable blogging freely about an organization's inner workings, and, even more, not all blogs are worth reading.
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