Looking Forward to 2008

In my last column, I wrote that 2007 was the year of the consumer, as hospital and health system marketers increasingly referred to patients as customers and focused much of their attention on improving service, engendering patient loyalty, and creating a positive brand experience. So, what will 2008 bring for healthcare marketing?

Name:
E-mail:
Website:
Please enter your comment below:

Please enter the text below: