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Color and characters pump campaigns' hearts

Breaking through the mix of mundane hospital marketing campaigns is what helped two hospitals-Advocate Good Shepherd Hospital (AGSH) in Barrington, IL, and WakeMed Health and Hospitals in Raleigh, NC-bring more attention to their cardiac program and capture the eyes and ears of consumers in need of heart care. Representatives from both hospitals spoke during HealthLeaders Media's "Marketing Cardiology: Strategies for Service Line Campaigns" Webcast on March 19. A successful cardiac marketing campaign has to "break through the clutter," said Kathy Lapacek, vice president of business development at AGSH.
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