Realize the potential convenience of new media
The online world defines new media as computer-enhanced communication that includes nontraditional ways of delivering advertising and marketing messages to your consumers. New media vehicles such as Web sites, blogs, and e-newsletters are overwhelmingly popular marketing tools in many industries, and for good reason. "People have long commutes to work. They are really busy and don't have time to read," says Kelly Robbins, MA, founder of A Marketing Connection, Inc., in Broomfield, CO. "Today you have to catch people's attention even quicker and touch them in a unique way."