Healthcare Marketing Advisor, July 2008
Inside: Striving to turn searchers into patients; Why is healthcare so behind in Web 2.0?; International hospitals win patients with quality, experience; CMS' Hospital Compare ad tops list of bad ads; What's your 'red letter' day?; In a sea of controversy, blogs can be life rafts; Does your marketing have the energy of lightning?; Everyone wants to grow, but is the potential there?