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Healthcare Marketing Advisor, August 2008
Inside:
Online wait times give patients a say in their care;
The battle for healthcare marketing's holy grail;
Hospital's grassroots campaign sways state legislature;
How to get past the physician gatekeeper;
To catch a branding thief;
Will new info change how you market the ED?;
Know your market, collect the right data to grow your event;
From the other side of the gurney