The Doctor’s Office February 2009

Inside When colleagues clash Marketing to moms, wives, daughters, and friends Expert advice for meeting payers halfway How practices can adopt the patient-centered Planetree model Relationships matter: Making vendors want to help you Vaccine storage dos and don’ts Physician job sharing: Is it right for you? Doctor, you’re a business owner, too! Create symbiotic and ethical physician-vendor relationships The benefits of hospitals as practice partners Is it okay to play favorites with hospitalists?

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