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Stop Waiting for Emerging Media to Emerge

In a Q&A session on "the future of emerging media" at a conference this week, many of the questions surprised me. About half of the attendees were well versed in social platforms and wanted information on the nitty-gritty of tracking and strategy, the other half still seemed worried about opening their organization up to online criticism and were skeptical about achieving leadership buy-in. This half of the group is clearly struggling to embrace social media. One woman proudly proclaimed that, after hours of work, she had successfully created a Facepage.

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