Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Celebrity Ties Benefit Hospitals—When Alignment is Right

"The celebrity is not the star; our medicine is the star," says Julie Amor, vice president of marketing at The University of Kansas Hospital. Her organization has twice seen success with marketing campaigns headlined by well-known, relatable, and respected actors.

Please enter your comment below:
Please enter the text below: