It's All About Branding

You can safely assume the "How to Build a Brand in Four Easy Steps" headline on the marketing page in this month's HealthLeaders magazine is a bit tongue in cheek--we know that building, promoting, and protecting your hospital's brand is hard work. (There's also a few more than four steps involved.) In fact, branding is at the heart of almost everything that healthcare marketers do, from campaigns to service line strategy to fundraising.

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