Death by Meeting

Did you know that a backlash against meetings is emerging in the business world? Organizations are putting meeting-free days on the calendar and canceling all meetings that don't have a direct impact on achieving strategic goals. Instead, they're asking employees to spend that time thinking of new ways to make their customers happy. No one actually knows anyone who works at these organizations. But you hear stories. I think that it's especially hard to get a good backlash going against meetings in the healthcare world, where an emphasis on collaboration and information-sharing actually saves people's lives. But what about in non-clinical areas, such as marketing, communications, business development and physician relations? Is anyone making any progress in these fields? In fact, they are.

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