Death to Meetings!
Last week's column, Death by Meeting, really hit a nerve. Apparently, many of you are also sick and tired of wasting time (and trying to stay awake) in pointless meetings. And I received some great e-mails from those of you who are, indeed, doing something about it. What makes meetings such a pain point for healthcare marketers in particular? Several of you weighed in on that, as well, saying that hospital marketers are responsible for many different functions these days. Though it's good to see marketers' role expanding, interaction and communication with so many different departments means a lot more meetings.