Healthcare's Next Holy Grail: The Individual

Health plans have a lot to worry about, and you have a lot to do with it. Not you personally, but the collective you, as in us . well, let me explain. Health plans might argue this point, but for 40 years or so, they've earned a comfortable living by selling their services to large employers. But that's changing as employers leave more decisions up to the individual, or simply stop providing insurance altogether. Such seismic shifts mean that you and me--the collective us--is where the future growth in the health insurance business is going to come from.

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