How Green is Your Marketing?
I've been seeing green everywhere I go lately. St. Joseph Hospital, a 208-bed Catholic hospital in Nashua, NH, used environmentally-friendly coffee cups in its recent marketing campaign, for example. And the September issue of Deliver, the U.S. Postal Service's direct-mail marketing magazine, is all about eco-friendly direct-mail marketing. (An aside: A print magazine that's basically a catalogue for print mail talking about saving trees? OK, it's a little ironic. But the publication makes a good case that it is possible to do direct mail in an earth-friendly way, by using recycled papers, soy-based inks and the like.)