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Cleveland Clinic's 'Other CEO'

Scoff at her title if you will, but the Cleveland Clinic's new chief experience officer says she intends to do nothing less than set a new standard for patient satisfaction. "I was met with some cynicism and skepticism at this organization," admits the clinic's "other" CEO, M. Bridget Duffy, MD. "I think if all this role does is put apples in a basket in the emergency department or wireless remotes in waiting rooms, then they should be skeptical."
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