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A Marketer's Guide to Brand Strategy:
Published by HealthLeaders Media and written by healthcare branding expert Chris Bevolo, this new book provides sound business strategies to successfully brand your healthcare organization and take your branding efforts to the next level.
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A Marketer's Guide to Measuring ROI:
Published by HealthLeaders Media, this comprehensive book walks you through the 10 questions you must answer to accurately and rigorously measure the ROI of hospital marketing campaigns. It covers what marketers need to know about measuring ROI, what it takes to obtain that information, and what can go wrong. Case studies highlighted in the book also provide real-world examples of how other hospitals have accomplished this difficult task.
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A Marketer's Guide to Physician Relations
Take your physician relations program to the next level. HealthLeaders Media teamed up with healthcare marketing superstar Kriss Barlow to bring you this comprehensive, must-read guide packed with more than 250 pages of advice and strategies for developing, positioning, and enhancing your physician sales program.
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Case Studies in Transparency: Real world ways marketers educate consumers
Published by HealthLeaders Media, Case Studies in Transparency shares real-world examples of hospitals that have embraced the "patients as customers" philosophy and are already responding to consumers' need for more information.
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Hospital Campaigns That Work:
Learn from the best in healthcare marketing. This four-color book and CD-ROM are loaded with images of and information about the campaigns that were honored in the 2007 HealthLeaders Media Marketing Awards.
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Physician Entrepreneurs: Going Retail
Ensure your services make financial sense for your practice, meet your community's needs, and can still drive new business with this must-have tool for becoming the healthcare provider of choice in your community.
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Physician Entrepreneurs: Marketing Toolkit
Allow Physician Entrepreneurs: Marketing Toolkit to take your practice to the next level. This detailed book is filled with proven best practices on how to fully execute a complete marketing plan, and the CD-ROM contains valuable templates and examples to help you get started.
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Physician Entrepreneurs: Strength in Numbers:
To meet the competitive challenges of healthcare's ever-changing environment, physician practices need the power that often can only come from a collaborative approach. Physician Entrepreneurs: Strength in Numbers delivers in-depth analysis and advice on implementing various consolidation and collaboration techniques.
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Service Line Execution 2.0:
Get the definitive guide to successful execution of service line management from subject expert Preston Gee. This book, published by HealthLeaders Media, lays out a practical management approach and explains how to apply it within the unique constraints of the healthcare environment.
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The Complete Guide to Hospital Marketing
Healthcare is unlike any other industry, product, or service out there. When promoting a hospital or health system, marketers must play by a whole new set of rules. Whether you're brand-new to healthcare marketing, need a refresher course, or are looking for new ideas and inspiration, this in-depth resource offers a variety of practical lessons that touch upon many of the unique elements and challenges you'll face.
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The Satisfied Patient, Second Edition:
This fully updated book illustrates how focusing on patient satisfaction can better your organization, reduce the potential of professional liability claim, and significantly affect the outcome of that claim if initiated.
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Turn Calls into Customers
As patients take more interest in the cost and quality of their healthcare, you need to make sure that your healtcare organization is not only ready to offer them the information they need, but also the friendly, helpful interaction they've come to expect.
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