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Healthcare Marketing Advisor

Healthcare Marketing Advisor provides concise, time-saving strategies for branding, promoting, and advertising your healthcare organization. Subscribe to this newsletter. August 1, 2008 - Issue 8 - View Full Issue
   Online wait times give patients a say in their care
   The battle for healthcare marketing's holy grail
   Hospital's grassroots campaign sways state legislature
   Know your market, collect the right data to grow your event
July 1, 2008 - Issue 7 - View Full Issue
   Striving to turn searchers into patients
   Why is healthcare so behind in Web 2.0?
   International hospitals win patients with quality, experience
   In a sea of controversy, blogs can be life rafts
   Does your marketing have the energy of lightning?
June 1, 2008 - Issue 6 - View Full Issue
   Relationships key to reaching cultural groups
   High employee morale leads to high patient satisfaction
   Talking to consumers can take your Web site to new levels
   How to fix an underperforming healthcare Web site
   Consumerism, your call center, and the new consumer
May 1, 2008 - Issue 5 - View Full Issue
   Wellness programs a 'gateway' to new patients
   Color and characters pump campaigns' hearts
   Why is marketing cancer/oncology services so difficult?
   Using incentives to ignite consumer-directed healthcare
April 1, 2008 - Issue 4 - View Full Issue
   Fundraising, marketing, and the privacy rule
   What can healthcare marketers learn from other industries?
   A Marketer's Guide to Brand Strategy: Three branding myths
   Emerging market opportunity: Musculoskeletal services
   Teamwork helps build relationships with physicians
March 1, 2008 - Issue 3 - View Full Issue
   Marketing to the next generation of patients
   Mystery shoppers take the mystery out of the patient experience
   Make data reporting successful at your hospital
February 1, 2008 - Issue 2 - View Full Issue
   What is your brand really worth?
   Big city names head west to community hospitals
   Hospitals find success through strategic affiliations
   Patient safety: On the marketing and strategic radar screen
January 1, 2008 - Issue 1 - View Full Issue
   Wound care builds revenue for hospitals
   Honors and ideas highlight first Marketing Awards
   Small hospital creativity shines in video contest
   To reach men, talk to their wives