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The Doctor's Office

2008 | 2007 | 2006

Plastic Surgery Practice Advisor

This monthly newsletter provides detailed coverage of your specific plastic surgery concerns and challenges, with actionable advice and specialty-specific guidance that you simply cannot get anywhere else. Subscribe to this newsletter. December 1, 2007 - Issue 12 - View Full Issue
   Clooney case shows challenge of ensuring patient privacy and keeping records secure
   Clooney privacy breach a clear HIPAA violation
   Latest review shows more support for silicone implants
   New data could improve reimbursement for breast reduction
November 1, 2007 - Issue 11 - View Full Issue
   Physician finder Web portals can augment other marketing if chosen carefully
   Stats can show Web portal's work in your community
   Outpatient abdominoplasty safe with some precautions
   Celebrity patient yields publicity for plastic surgery center
October 1, 2007 - Issue 10 - View Full Issue
   Better coaching makes for better consultation
   Make careful decisions when choosing marketing strategy
   Quirky procedures can be good opportunity to market
   Counter online slander with good information, avoid getting into a public fight
September 1, 2007 - Issue 9 - View Full Issue
   Treating your own staff poses some risk, can be done if you have strict policies
   Web sites are crucial to your business, but is your site as good as it could be?
August 1, 2007 - Issue 8 - View Full Issue
   Attract more men to practice by offering right procedures, good atmosphere
   Screen patients carefully to avoid those likely to sue
   Sometimes you just have to say no, but be careful how you do it, and be firm
July 1, 2007 - Issue 7 - View Full Issue
   TV exposure can be major boost for your career, but much to learn
   Review of Florida data shows safety overall, but need more patient safety focus
   Genitoplasty still a controversial niche procedure, but could become commonplace
June 1, 2007 - Issue 6 - View Full Issue
   Pregnant women can be good patients if you approach them well
   Merging practices or sharing space can bring both benefits and headaches
   Large breast implants can bring extra risk, require care with informed consent
May 1, 2007 - Issue 5 - View Full Issue
   Past patients are marketing gold mine for surgeons
   FDA ban on hydroquinone not likely soon, some caution still necessary
   Preop sedatives can be good, but how you use them can affect informed-consent
   Diamond blades are plenty sharp, but expense, fragility can complicate decision
   Internet site prompts defamation charge, exposes new risks to plastic surgeons
   Choose office location for benefit of patient, optimal efficiency
April 1, 2007 - Issue 4 - View Full Issue
March 1, 2007 - Issue 3 - View Full Issue
   Conversion rates affected by details, overlooked factors
   Mommy makeovers hot marketing opportunity for many practices
   Little cause for worry with storage of Botox beyond set time
February 1, 2007 - Issue 2 - View Full Issue
   FDA approves Radiesse for new uses, but caution needed
   Extended office hours can be worth the effort, improve satisfaction
   Use imaging systems properly for maximum benefit
   Long-distance consults require special attention
   Patient safety means never letting your guard down
   Domestic violence victims need help of plastic surgeons
January 1, 2007 - Issue 1 - View Full Issue