Editor Columns

Gienna Shaw covers healthcare marketing for HealthLeaders Media Online and HealthLeaders Magazine. You can e-mail Gienna directly at GShaw@healthleadersmedia.com.

Molly's Voice | Phil's Take | Gary's Input | Elyas' Outlook | Carrie's Corner
Masterson's Memo | Gienna's View | Maureen's Matters | Rick's Report 2008 | 2007

May 7, 2008
A Custom Call-to-Action
April 29, 2008
The Relative Merits of Non-Boomer Customers
April 23, 2008
How to Clean up Your Image in Just Three Easy Steps
April 16, 2008
Readers Write
April 9, 2008
The New Marketing Mix
April 2, 2008
Word-of-Mouth with a Bullhorn
March 26, 2008
Extinguishing False Marketing Claims
March 19, 2008
Abercrombie & Backlash
March 12, 2008
Consumer Revolution, Evolution, or Devolution?
March 5, 2008
Seven Simple Ways to Improve Physician Relations
February 27, 2008
Swimming Pools, Movie Stars, and Physician Relations
February 20, 2008
Monkey Business
February 13, 2008
What Works For You?
February 6, 2008
Not-So-Super Ads
January 30, 2008
Saints, Sinners, and Bringers of Dinner
January 23, 2008
Drug Logo Overdose
January 16, 2008
Image Crisis
January 9, 2008
Readers Write
January 2, 2008
Looking Forward to 2008