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December 30, 2009
Healthcare Marketing in 2009: The Year in Review
December 16, 2009
Making Healthcare Better with Patient Engagement
December 9, 2009
Four Ways to Make Patient Experience Stick
December 2, 2009
Patient Experience: Four Benefits and Five Priorities
November 18, 2009
Healthcare Marketers: Out of the Patient Experience Picture?
November 11, 2009
Lies, Damn Lies, and Swine Flu Marketing Claims
November 4, 2009
To Prepare for the New Normal, Marketers Must Show Strategic Value
October 28, 2009
Patient Experience: 'The Wisdom is in this Room'
October 21, 2009
HealthLeaders Media's 2009 Marketing Event Honors Healthcare Advertising Campaigns That Work
October 14, 2009
How Experience Spurs Even Lazy, Passive Patients into Action
October 7, 2009
The Care and Feeding of the (Sometimes Annoying) Millennials
September 30, 2009
Nurse White and the Seven Requisition Forms
September 23, 2009
When Nobody Knows Your Name
September 16, 2009
In the Future, It's All About the Patient's Experience
September 9, 2009
Employee Engagement, Participation Help Spread the Flu Shot Message
September 2, 2009
Challenges to Marketing New Patient-Centered Technologies Ahead
August 26, 2009
Lemonade, Anyone? The Upside of Marketing Healthcare in a Recession
August 19, 2009
In Healthcare Reform Ad Wars, One Tactic Emerging as Winner
August 12, 2009
Pro-Healthcare Reform Ads Suffering an 'Identical Crisis'
August 5, 2009
Scare Tactics the Standard for Anti-Healthcare Reform Ads
July 29, 2009
Hospital That Deported Patient Vindicated, but will Ruling Counteract Bad PR?
July 22, 2009
By the Numbers: Evidence Mounting of Increase Importance of Patient Experience, Healthcare Consumerism
July 15, 2009
Climbing the Mountain of Social Media Buy-In
July 8, 2009
In Just One Year, New Media Marketing has Come a Long Way, Baby
June 24, 2009
Community Benefit Reporting: What it's Not Might Surprise You
June 17, 2009
Advanced Imaging as a Marketing Tool: Do You Really Need All Those Extra Slices?
June 10, 2009
Social Media and Employee Communications: An Opportunity to Experiment
June 3, 2009
Healthcare and Social Media: The Benefits Win Out
May 20, 2009
Nasty or Nice: How Do You Grow Market Share?
May 13, 2009
Hospitals Increasing Focus on Patient Satisfaction, but Many Questions Remain
May 6, 2009
A Dozen Low- or No-cost Ways to Engage Employees, Community
April 29, 2009
Docs Prefer ePromotion, But Does Pharma Tactic Translate to Hospitals?
April 22, 2009
Educate Patients to Improve Both Patient and Physician Satisfaction
April 15, 2009
The Expanding Healthcare Market: Can Your Small Hospital Compete With the Big Guys?
April 8, 2009
Heads Up, Marlo Thomas: FTC is Planning New Rules on Ad Testimonials, Endorsements
April 1, 2009
Down Economy Provides Opportunities to Improve Physician Relations
March 25, 2009
To Get More Media Coverage, Think More Like the Media
March 18, 2009
Don't Let Bailouts, Economy Erode Your Hospital's Reputation
March 11, 2009
ROI: How do Healthcare Marketers Measure Up?
March 4, 2009
Take a Team Approach to Internal Communications, Recruitment
February 25, 2009
What Message is Your Recruitment Web Page Sending?
February 18, 2009
OK, We're on Facebook. Now What?
February 11, 2009
Passive or Aggressive? What's Your Physician Relations Strategy?
February 4, 2009
It's Time to Re-envision your Vision Statement
January 28, 2009
Enough About You, Let's Talk About Personal Branding
January 21, 2009
Overcome Your Fears about Community Benefit Reporting and form 990H
January 14, 2009
Self Help: Set Your Marketing Priorities
January 7, 2009
100 Ways for Hospitals, Health Systems to Twitter