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January 31, 2008
Vanderbilt bans most gifts from drug firms
January 30, 2008
Pharma biz cops to $5 Billion drug problem
Marketing industry finds waiting rooms a captive audience for ads
Study: Marketing events increase purchase intent
On advertising
January 28, 2008
New medicine for what ails hospitals
January 25, 2008
Researcher criticizes alternative medicine
January 23, 2008
Online advertising growth predicted
Social network marketing affected by new technologies
Anti-smoking spot features singing cartoons
Marketing firm wants to help healthcare pros
January 16, 2008
Massachusetts hospital not concerned with effects of CVS clinics
The world’s best fundraisers
What Paris Hilton can teach you about branding
Healing the bottom line
January 10, 2008
California hospitals improving curbside manner
January 9, 2008
Poor, uninsured least likely to receive free drug samples
Missouri hospital site to get senior living facility
Time-strapped patients feeding growth of urgent care centers
Two former Amgen salespeople allege improper drug marketing
January 3, 2008
Children’s Hospital in Seattle puts tales of healing and joy online
January 2, 2008
Tennessee hospitals compete for heart patients
Hospital staff steps up for fund-raiser
Changing market forces seen in 2007 will impact the future of joint care
Trends to watch in 2008