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April 29, 2008
The skinny: Why men won’t get healthcare
Why consumers may never be the same
Interview with VP of marketing at Humana
April 25, 2008
University of Pittsburgh Medical Center getting ready to put its name on U.S. Steel Tower
April 24, 2008
Alabama board rejects beach-community medical center
Florida bill seeks to clarify medical services pricing
April 23, 2008
A hard plastic is raising hard questions
Dear customer. . .
Sick of trends? You should be
Why is service line growth so new to hospital executives?
Few U.S. doctors answer e-mails from patients
April 16, 2008
You say your agency’s annoying like it’s a bad thing
Blog advertising isn't for everyone
The benefits of making the grade
Patients at Texas hospital can nominate nurses for award
Study: Marketers stink when it comes to CRM
Detroit Medical Center relaunches air transport
ANA: Integrated marketing top issue on marketers’ minds
April 9, 2008
Letter-writing campaign targets California hospital
April 7, 2008
Hospitals advertise services to lure patients who can pay
April 4, 2008
Orlando-area hospitals compete for heart patients
April 2, 2008
Government allows hospital advertising and sponsorship
Doctor, doctor. . .what can we do?
Southwest Florida health system receives high marks
Southern California Kaiser patients less satisfied than many at other hospitals
Hospital quality measurement leaves the 'Pong era'