Red: The Color of Life
Kathy Lapacek, vice president of business development for Advocate Good Shepherd Hospital, describes the organization's "Red Shirt" campaign, a winner at the 2007 HealthLeaders Media Marketing Awards.
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What is RSS?
Marketing Under HIPAA
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June 10, 2009
Marketers understand the basics of HIPAA, but there are other uses of patient information where things get a little "fuzzy and dicey," says Kate Borton, a HIPAA consultant.
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Marketing's Role in Community Benefit Reporting
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January 5, 2009
Patsy Metheny, an independent community benefit consultant, talks about the role of hospital and health system marketers in reporting community benefit activities.
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