New Media is Here to Stay
Elizabeth Scott, associate vice president of marketing and eBusiness for Norton Healthcare, talks about some of the specific factors facilities should consider before embarking on a new media strategy.
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What is RSS?
Marketing Under HIPAA
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June 10, 2009
Marketers understand the basics of HIPAA, but there are other uses of patient information where things get a little "fuzzy and dicey," says Kate Borton, a HIPAA consultant.
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Marketing's Role in Community Benefit Reporting
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January 5, 2009
Patsy Metheny, an independent community benefit consultant, talks about the role of hospital and health system marketers in reporting community benefit activities.
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