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Audio Archive:
Physician Satisfaction Online
 Kathy Divis, president of Greystone.Net, talks about how hospitals can use different new media methods to reach out to medical staff and referring physicians.

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Marketing to Boomers: Service Lines
July 7, 2008
Learn how and why a Chicago hospital abandoned one service line to focus on another that would attract a lucrative boomer market.

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Marketing to Boomers: Partnerships
July 1, 2008
Tom Campbell, Director of Marketing and Public Relations at Deborah Heart and Lung Center in Browns Mills, NJ, discusses how the hospital's partnership with a nationally-known celebrity chef helps attract baby boomers.

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A Service No One Wants
June 4, 2008
Julie Amor, director of marketing at the University of Kansas Hospital in Kansas City, KS, talks about why marketing oncology services is so hard for hospitals.

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A Call for Change
May 9, 2008
Rebecca Carl, chief marketing and community relations officer for Clarian Health in Indianapolis talks about her health system's recent campaign, A Call for Change.

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Branding: The New Old Strategy
April 28, 2008
Author and consultant Chris Bevolo talks about why the time is right for branding and answers the trickiest question of all: Is it possible to prove ROI on a branding campaign?

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Physician Satisfaction Online
April 2, 2008
Kathy Divis, president of Greystone.Net, talks about how hospitals can use different new media methods to reach out to medical staff and referring physicians.

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The Heart of a Good Campaign
March 11, 2008
Debbie Laughery, vice president of public relations for WakeMed Health Systems, describes the organization's "Listen to Your Heart" campaign, a winner at the 2007 HealthLeaders Media Marketing Awards.

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New Media is Here to Stay
March 4, 2008
Elizabeth Scott, associate vice president of marketing and eBusiness for Norton Healthcare, talks about some of the specific factors facilities should consider before embarking on a new media strategy.

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Red: The Color of Life
February 26, 2008
Kathy Lapacek, vice president of business development for Advocate Good Shepherd Hospital, describes the organization's "Red Shirt" campaign, a winner at the 2007 HealthLeaders Media Marketing Awards.

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Listen: Marketing to Women with Targeted Newsletter, Call to Action
October 18, 2007

Marge Zimmermann, marketing & communications coordinator for OSF Saint Anthony Medical Center in Rockford, IL, discusses successful marketing with her Regarding Women & Healthcare publication. Zimmermann was a panelist on the Webcast Marketing to Women: Proven techniques to reach key healthcare decision-makers. Interview by Bob Wertz, Managing Editor for HealthLeaders Media.



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Ensuring Marketing ROI
October 3, 2007
Lynne Cunningham, a coach with the healthcare performance improvement firm Studer Group, discusses some of the ways that marketers can measure return on investment, even in the face of significant challenges. Cunningham is a panelist on the upcoming HealthLeaders Media Webcast ROI Challenges: Prove results on hard-to-measure hospital marketing efforts.

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Consumer-Driven Health and its Influence on Marketing
August 3, 2007
Anthony Cirillo, president of Fast Forward Strategic Planning and Marketing Consulting, LLC in Huntersville, NC, discusses how new consumer relations trends are influencing hospital marketing.

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