Marketing to Boomers: Partnerships
Tom Campbell, Director of Marketing and Public Relations at Deborah Heart and Lung Center in Browns Mills, NJ, discusses how the hospital's partnership with a nationally-known celebrity chef helps attract baby boomers.
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Marketing Under HIPAA
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June 10, 2009
Marketers understand the basics of HIPAA, but there are other uses of patient information where things get a little "fuzzy and dicey," says Kate Borton, a HIPAA consultant.
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Marketing's Role in Community Benefit Reporting
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January 5, 2009
Patsy Metheny, an independent community benefit consultant, talks about the role of hospital and health system marketers in reporting community benefit activities.
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