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Exclusive Interview: Lessons From Wayne Sensor's Fall at Alegent Health

Philip Betbeze, for HealthLeaders Media, October 30, 2009

I've gotten huge response from my column last week about the difficulty of large-scale culture change at hospitals and health systems, epitomized by the sudden resignation of Wayne Sensor as CEO of Omaha's Alegent Health after two physician confidence votes went against him. Much of that response has been in support of Sensor, some has been in support of the docs, and almost all has been off the record or otherwise anonymous. And let me tell you, I've heard all kinds of stuff. More on that later.

"There are probably not a lot of CEOs who would be comfortable talking about this," Wayne Sensor told me earlier this week. "But my greatest desire is to help others who wish to lead transformation."

Well, I can guarantee he's right about one thing: there aren't a lot of CEOs who would talk publicly about the physician revolt he oversaw or the circumstances surrounding his resignation. In fact, I don't know if I would be talking to me were I in his shoes. But Wayne Sensor has always been different, ever since I was working the finance beat back in 2005 and talked to him for the first time. And I appreciate his openness.

At the time I first talked with him, Sensor's hospital system was at the cutting edge of making patient cost in healthcare more transparent through Alegent's MyCost online tool, still alive and well on Alegent's Web site, despite the shift in public debate away from patient involvement and responsibility and toward government involvement and "public options."

At the time, the trend of hiring physicians directly to work for the hospital was well-established at some of the best known, highest quality institutions in the nation, but that was a select group. Since, employing physicians become much more of a trend, and it's produced some heated disagreements between hospital executive leadership and independent physicians who practice at and refer patients to such hospitals.

But what you want to hear about is the circumstances surrounding Sensor's dismissal, so let's get that out of the way. Here's what I know from my conversation with Sensor, as well as news reports:

A large portion of the independent physicians who refer to Alegent hospitals decided he hadn't been honest with them about a plan to gradually transform the system to an employed physician model. He tells me that he thought he had embarked on this plan thoughtfully, honestly, and with the support of both the board and key physicians who wielded power in the organization, although those physicians weren't employees. Turns out, more of them disagreed with his perception than agreed.

What's fact is that over the 5 ½ years Sensor led the organization, the employed physician contingent has grown steadily, and now numbers about 200 of the 1,200 physicians on the system's staff. Clearly, the relationship between Sensor and independent physicians soured badly evidenced by a large contingent of doctors who had stopped referring to Alegent facilities or who threatened to do so. Subsequently, the board requested his resignation and he complied. He didn't want to resign.

I've heard lots of other salacious stuff that is reported to have been a contributing factor in the resignation from well-placed sources who refused to go on the record either with me or with Cheryl Clark, one of my colleagues at HealthLeaders Media who did some early reporting on the story. So I take that information for what it's worth: not much.

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6 comments on "Exclusive Interview: Lessons From Wayne Sensor's Fall at Alegent Health"


MoJoJoJo (11/5/2009 at 9:31 PM)
The problem with Wayne was that he got caught up in his own pathetic and insidious "Napolean" complex. Little "geek/nerd" guy gets the ulitmate power and let's it go to his head until finally the people (doctors and board) wake up and exhile (fire) him. Moral of the story, don't let "geeks with huge egos" run the company!


insight2 (11/3/2009 at 6:25 PM)
Here is a blog at the Alegent website authored by Wayne himself:

......What do You Bring to the Table?

Have you ever stopped and thought about the wide variety of skills and talents that are required for us to function successfully as an organization? It takes everything from an eye for detail to an ability to make our patients and visitors feel welcome. Each of us has unique God-given talents that, given the opportunity, can be brought to bear to further the Mission of Alegent.



Recently I've had an opportunity to participate in some development exercises that caused me to become more aware of my own strengths. One of my most significant strengths is "strategic." I have been blessed with the ability to "see the horizon" quite clearly and help us to navigate toward it. Now quite honestly, while I'm focused on "the big picture," I'm not very interested or tolerant of "the detail." Therefore, for me to be successful, I need good "detail people" around me. I am blessed to be surrounded by a talented executive leadership team and all of you who do what you do best every day.



So, let me pose the question, "What's the greatest skill or talent you bring to Alegent Health?" Think of what five of your co-workers would say if they didn't know you were listening. Together we make up the whole of this wonderful ministry, Alegent Health.

Wayne ....

It is not hard to understand his downfall when you understand that he is "not interested or tolerant of the detail" to becoming successful. His senior administrative staff was not trustworthy (numerous examples) and oftentimes bullied independent physicians if they did not agree to their tactics. Threats of "cannibalizing" practices was the norm even to the point of offering multimillion dollar contracts to out of town and out of state speciality groups to provide service and to gain control of the independent groups. Implementation was certainly his shortfall!


William Bodnar (11/2/2009 at 10:43 AM)
Wayne Sensor has been an inspiraional visionary, leading Algent to adopt industry-leading practices in price transparency, adoption of HumanSigma principles and its related employee and customer service advances, product line management, and true innovation. His willingness to be interviewed and share what he's learned is yet another example of his admirable intestinal fortitude.