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How hard could it be?: Lessons I learned in the Army

Inc Magazine, March 14, 2008
The great employees will be devoted, sure, and it's completely reasonable to expect them to work their butts off. But unlike founders, employees are concerned about what their jobs are like today. They're not as excited about making sacrifices for the long run. So don't tell your star salespeople to take the bus and stay with relatives when they make that call in St. Louis, even though that's what you did when you started the company.