Subscribe
Industry Survey
Events
Sponsored Content
Departments
Striving to turn searchers into patients
Elizabeth Scott, associate vice president of marketing and e-business at Norton Healthcare in Louisville, KY, throws around phrases such as “meta tagging,” “bread crumbing,” and “content matrix” as if she were an information technology analyst.
Although she has a background in Web site content strategy, it is in marketing that Scott has become so familiar with such techie terms. She recently implemented the process of search engine optimization (SEO) for Norton’s Web site. SEO is the process of assessing and altering a Web site’s content, keywords, and tags so that the site is listed among the top search results on Internet search engines, such as Yahoo! and Google.
Be the first to make a comment
Most Viewed
Most Emailed
- Primary Care Wins, Imaging Loses, Under New CMS Proposal
- Insurers: Added Regulations Through Health Reform Will Increase Plan Costs
- Physician Resistance Remains a Stumbling Block to EHRs
- Blue Cross Blue Shield of Mass. Rewards Docs for Efficient Quality of Care
- Nearly Half of U.S. States' Adult Obesity Rates Increased This Year
- Eliminating Workarounds Prevents Medication Errors
- Medicare plans to cut specialists' payments
- Five Key Questions About an Insurance Exchange
- Forensic Nurses Provide Care, Help Solve Crime
- McAllen Critics, Obama Target Physician Entrepreneurs
