Texas Health Resources renaming 12 hospitals
Dallas Morning News, August 15, 2008
Texas Health Resources Inc. is renaming its 12 hospitals to make their link more clear. A new green-and-blue logo with the name "Texas Health" will precede the current name of each hospital. Texas Health spent $1.3 million to prepare for the change, which included updating its Web site, paying legal fees, and changing graphic designs on business materials. Over the next three years, THR plans to spend an additional $22 million to complete the change.
Most Viewed
Most Emailed
- $6.4B Henry Ford, Beaumont Merger Failed on Cultural Hurdles
- House Lawmakers Grill CMS Over Health Exchange Navigators
- Don't Let Nurses Sink Your Bottom Line
- Fortunately, Angelina Jolie Isn't On Medicare
- How Chargemaster Data May Affect Hospital Revenue
- Insurer's App Aims to Lower Healthcare Costs, Securely
- Primary Care Docs Average More Hospital Revenue Than Specialists
- ED Physicians Key to Half of Hospital Admissions
- Uncompensated Care Faces a Double Hit in Some States
- Hospital Pricing Transparency a Marketing Game Changer
