Invite a Friend

Sitemap

Home

Magazine

Blogs

Industry Insight

Breakthroughs Reports

Events

Sponsored

Departments

Home > Magazine > Magazine - Department Focus

Marketing: Physician Relations: Four Attention-Grabbing Messages

Comment

RSS

Are you a health leader?
Qualify for a free subscription to HealthLeaders magazine.

The content must resonate with the physician.

Trust is the name of the physician communications game and one of the best ways for marketing executives to cultivate a trusting relationship with their physicians is via face-to-face discussions, something that Geoff Kaufmann—who has focused on physician relations and healthcare marketing as a consultant, an administrator, and a regular presenter at the Forum for Healthcare Strategists—has gone to unusual lengths to facilitate.

While working as a physician relations consultant, "I actually got to the point with a physician where I couldn't reach him at all and came in with a minor health problem so he actually got paid for the visit," he says. "But I spent a lot of time talking about what I wanted to talk about."

His time in leadership positions at physician and hospital organizations, taught Kaufmann the importance of such conversations.

"We have a lot of shared goals and if we can agree on the goals we can figure out ways to get there," he says.

There are several attention-grabbing messages that marketers can use to engage with a physician.

We can save you time and improve quality.
"That's all physicians have to sell is their time, so it's great to be able to communicate with physicians either time-saving activities or that we've made some quality improvements," says Marc Halley, MBA, president and CEO of Westerville, OH-based Halley Consulting Group, a physician practice management and consulting firm.

We can provide useful, relevant, and convenient information.
"As managers and administrators, we need to understand that the ways we've communicated in the past really aren't making a whole lot of sense," says Kaufmann, who since January 2009 has been CEO for the North Central Blood Services Region of the American Red Cross in St. Paul, MN. "We need to use communication vehicles that are consistent with the learning styles of younger physicians. They don't just pick up a hospital newsletter and read it from cover to cover—it's just not important to them."

Instead, Kaufmann suggests online information that physicians can digest at a time that is convenient for them.

Halley, however, says that a newsletter can still be a valuable tool, provided that it contains vital information.

1 | 2

Email to a colleague

RSS

Printer Friendly

Letter to the Editor

View All Comments

Make a Comment

7 comments on "Marketing: Physician Relations: Four Attention-Grabbing Messages"

Jimmy Choo shoes (8/16/2010 at 4:42 AM)
<a href="http://www.pick-christianlouboutin.com/">Discount Christian Louboutin</a> <a href="http://www.topbootsmall.com/">Ugg Boots</a> <a href="http://www.okbootsbox.com/">ugg boots</a> <a href="http://www.pick-christianlouboutin.com/">Christian Louboutin Shoes</a> <a href="http://www.topbootsmall.com/">discount ugg boots</a> <a href="http://www.okbootsbox.com/">discount ugg boots</a> <a href="http://www.pick-christianlouboutin.com/">Christian Louboutin Manolo Blahnik</a> <a href="http://www.topbootsmall.com/">ugg boots sale</a> <a href="http://www.okbootsbox.com/">ugg boots sale</a> <a href="http://www.pick-christianlouboutin.com/">Christian Louboutin Boots</a> <a href="http://www.topbootsmall.com/">cheap ugg boots</a> <a href="http://www.okbootsbox.com/">cheap ugg boots</a> <a href="http://www.pick-christianlouboutin.com/">Christian Louboutin Pumps</a>

sharom (8/8/2010 at 9:55 PM)
When you know [url=http://www.herve-legercom.com]Herve Leger Dress[/url], you will surprise for its bandage design. The [url=http://www.herve-legercom.com]Herve Leger Dress[/url] are the top of fashion dress in the world. Good quality and nice servicefor you,it is another Herve Leger promotion sale time for summer,low price and colorful dress,you will have a great summer time with the beautiful dress.The premise for a women to be more attractive is you need the right Herve Leger dress to dress up you,and Herve Leger dress is the right choice. Welcome to cheap [url=http://www.herve-legercom.com]Herve Leger Dress[/url].herve dresses in the leger dresses Store are known for its stylish design and quite popular among the young.So,when you choose it,you can also be more fashionable.What are you waiting for? [url=http://www.herve-legercom.com/herve-leger-spring-2010.html/]Herve Leger[/url] [url=http://www.herve-legercom.com/herve-leger-spring-2010.html/]Herve Leger Spring2010 on sale[/url] [url=http://www.herve-legercom.com/herve-leger-dresses.html/]Herve Leger Dress favorable shopping [/url] Choosing Herve Leger Dresses on sale for yourself [url=http://www.herve-legercom.com/]Buying yourself the beautiful Herve Leger Dresses [/url] [url=http://www.herve-legercom.com/]Herve Leger Dresses on sale[/url] [url=http://www.herve-legercom.com/herve-leger-skirts.html/]Herve Leger Skirts on sale[/url] [url=http://www.herve-legercom.com/herve-leger-spring-2010.html/]Herve Leger Spring2010 on sale[/url] [url=http://www.herve-legercom.com/herve-leger-dresses.html/]Herve Leger Dress favorable shopping [/url] [url=http://www.herve-legercom.com/]Choosing Herve Leger Dresses on sale for yourself[/url] [url=http://www.herve-legercom.com/]Buying yourself the beautiful Herve Leger Dresses/[/url]

sharom (8/8/2010 at 9:50 PM)
When you know <a href="http://www.herveleger2011.com" title="Herve Leger Dresses">Herve Leger Dresses</a>, you will surprise for its bandage design. The <a href="http://www.herveleger2011.com" title="Herve Leger Dresses">Herve Leger Dresses</a> are the top of fashion dress in the world. Good quality and nice service for you,it is another Herve Leger promotion sale time for summer,low price and colorful dress,you will have a great summer time with the beautiful dress.The premise for a women to be more attractive is you need the right <a href="http://www.herveleger2011.com" title="Herve Leger Dresses">Herve Leger Dress</a> to dress up you,and Herve Leger dress is the right choice. Welcome to cheap <a href="http://www.herveleger2011.com" title="Herve Leger Dresses">Herve Leger Dresses</a>. herve dresses in the leger dresses Store are known for its stylish design and quite popular among the young.So,when you choose it, you can also be more fashionable.What are you waiting for? <a href="http://www.herve-legercom.com" title="Herve Leger Dresses">Herve Leger Dresses</a> <a href="http://www.herve-legercom.com" title="Herve Leger Dresses">Herve Leger Dresses</a> <a href="http://www.herve-legercom.com" title="Herve Leger Dresses">Herve Leger Dresses</a> <a href="http://www.herve-legercom.com" title="Herve Leger Dresses">Herve Leger Dresses</a> <a href="http://www.herve-legercom.com" title="Herve Leger Dresses">Herve Leger Dresses</a> <a href="http://www.herve-legercom.com" title="Herve Leger Skirts on sale">Herve Leger Skirts on sale</a> <a href="http://www.herve-legercom.com" title="Herve Leger Spring2010 on sale">Herve Leger Spring2010 on sale</a> <a href="http://www.herve-legercom.com" title="Herve Leger Dress favorable shopping ">Herve Leger Dress favorable shopping </a> <a href="http://www.herve-legercom.com" title="Choosing Herve Leger Dresses on sale for yourself">Choosing Herve Leger Dresses on sale for yourself</a> <a href="http://www.herve-legercom.com" title="Buying yourself the beautiful Herve Leger Dresses ">Buying yourself the beautiful Herve Leger Dresses </a> <a href="http://www.herve-legercom.com" title="Herve Leger Dresses">Herve Leger Dresses</a> <a href="http://www.herve-legercom.com" title="Herve Leger Dresses">Herve Leger Dresses</a> <a href="http://www.herve-legercom.com" title="Herve Leger Dresses">Herve Leger Dresses</a> <a href="http://www.herve-legercom.com" title="Herve Leger Dresses">Herve Leger Dresses</a>

Web Exclusive: Physician Visits Down 7% in July

With the fourth consecutive month of falling numbers of physician visits, volumes for major outpatient service provider chains such as labs, ambulatory surgical centers, and imaging may continue to be...

Doctors and hospitals team up for payment reform

Across Texas, hospital systems are scooping up physician groups and solo practitioners, scrambling to create the kinds of coordinated medical teams that federal healthcare reform puts a premium on...

Renewed effort to lure doctors to rural areas faces obstacles

The Obama administration recently invested more than $1 billion from the stimulus and the healthcare law into the National Health Services Corps to beef up doctor recruitment. It's more money than the...

Webcast: Marketing to Physicians: Increase Sales Success Through Measurement and Tracking

Developing a strong physician sales program means integrating sales and marketing efforts focused on using market data to plan targeted and successful referral campaigns. During this 90...

go to complete list