Why health IT must work more like Amazon

InformationWeek, July 16, 2013
Kaiser Permanente has found that a patient is 2.6 times more likely to stay with a particular physician in its network if he or she is using the company's KP.org site to do things such as message back and forth with the doctor. Aurora Health Care found that no-shows for doctor visits fell from around 10% to just 2% if the patient made the appointment using the provider's online scheduling system. Vanguard Health Systems has layered about 8.5 billion pieces of consumer data on top of clinical healthcare data in hopes of better understanding people coming to its website.

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