A powerful tool in the doctor's toolkit
Patients who received pain medicine directly from a doctor achieved better pain relief than patients who unknowingly received the same medicine, even at higher doses, automatically in their IVs. The rituals the doctor performs — drawing up the medication, visibly injecting it into the IV, discussing expected benefits — not to mention the attention and caring that comes with the presence of an actual human being — effected as much pain relief as doubling the dose of the medicine. Placebos used to be thought of as psychological mumbo-jumbo more akin to hypnotism than real medicine. The biological breakthrough came in 1978, when researchers showed that not only was the placebo effect real, but that it could be reversed by administering naloxone — the chemical that blocks our endorphins, our natural painkillers.
- CFO Exchange: Smartphones Poised to Disrupt Healthcare, Says Topol
- Consumerism Drives Healthcare Branding, Rebranding Efforts
- PA Ranks See 'Phenomenal Growth,' Lack of Diversity
- 3 Traits Personality Assessments Can't Reveal
- Antibiotic Overuse a 'Huge Threat' to Patient Safety, Says CDC
- CNO on Hospital Redesign: 'You Can't Over-Communicate'
- How Digital Strategy Shapes Patient Engagement at Boston Children's Hospital
- CHS Hacked, 4.5M Patient Records Compromised
- CFO Exchange: Healthcare Leaders Share 5 Innovative Ideas
- Carondelet to Pay $35M to Settle Fraud Allegations