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CFO Exchange: Top Hospital Revenue Growth Opportunities ID'd

Scott Mace, for HealthLeaders Media, August 15, 2014

Deriving revenue from patient education, behavioral health treatment, and ambulatory care is a hot topic among more than 40 chief financial officers attending HealthLeaders Media's fourth annual CFO Exchange.


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Healthcare providers are growing their top line revenue by investing in behavioral health, medical office buildings, even athletic rehabilitation facilities – although often as minority investors, according to a gathering of hospital and health system CFOs convened by HealthLeaders Media.

In roundtable discussions held Thursday morning, the senior finance executives not only discussed growth opportunities, they also tackled cost containment, health reform, insurance exchanges, risk-based payments, care continuum coordination, IT needs, revenue cycle pressure, and other complex financial challenges.

Forty-one chief financial officers gathered at the Grand Del Mar in San Diego, California for HealthLeaders Media's fourth annual CFO Exchange Aug. 13–15.

"Our health system has, in essence, doubled in size in 5 years, a little bit through acquisition, but primarily through primary care growth [and] some specialty group acquisitions," says Jim Dietsche, executive vice president and chief financial officer of Bellin Health System in Green Bay, WI.

Among the innovations that have kept Bellin growing are an oncology program which takes patients from diagnosis to treatment in three days, an expanding orthopedics program, and a partnership with D1 Sports Training, which brought the growing national training and rehabilitation chain onto the Bellin campus.

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