What does quality in healthcare really mean to consumers? One survey found that good physicians and treatment options constituted quality healthcare for a majority of consumers, but a multitude of other factors, from advanced technology to being treated with respect, were also cited. In any event, one thing is certain: However patients define quality, they are seeking more information about it than ever before. The transparency movement is helping consumers to make more informed decisions and demand quality from every corner of the industry. But as consumers gather information from multiple sources and take a more active role in their care, will increased patient awareness help spark meaningful, lasting change in the industry? The answer to that question remains unknown.