HealthLeaders magazine, September 13, 2012
When it comes to elective procedures, consumer attitudes can vary considerably based on factors such as age, education, and income. Furthermore, the potential patient's willingness to pay out of pocket is influenced by the procedure itself. For example, while only 18% of Americans earning less than $25,000 would be willing to pay up to $600 for alternative medicine treatment, 41% of that group would be willing to pay up to $400 for an ultrafast CT scan. In each of the procedures measured for this report, willingness to pay rose along with level of education.