Technological innovation is why many CIOs decide to pursue a career in healthcare technology. But the question has shifted in recent years from what to innovate to how to innovate -- particularly in an environment dominated by regulatory standards. Regulatory and financial pressures, combined with the ultimate goal of delivering quality care, can make it inherently tough to innovate. There's a flipside, however. "In healthcare, it's often the regulatory changes and constraints that create the opportunities," said Elliot Menschik, the managing director of DreamIT Health, a health IT startup accelerator. "Regulations often change how we behave. Healthcare is a heavily regulated industry, but the regulations can create a roadmap for new entrances into the market."