Study: Seniors not quite embracing generic drugs

Philadelphia Inquirer, September 25, 2008

Seniors are more likely to ask their pharmacist for generic medications when they are paying, but choose the more expensive originals when the government is covering the costs, according to a new study. Seniors who switch between low-cost generic drugs and the original products based on who's footing the bill are likely driving up the cost of the government's Medicare drug plan.