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Word of mouth, physician referrals drive provider choice

Center for Studying Health System Change, December 11, 2008

Most American adults who are looking for a primary care physician, specialist, or hospital do not go online to consider price or quality information, according to the Center for Studying Health System Change. Half of all consumers rely on word-of-mouth recommendations when selecting primary care physicians, while most listen to physicians when choosing specialists and facilities for medical procedures.