Health Plans
e-Newsletter
Intelligence Unit Special Reports Special Events Subscribe Sponsored Departments Follow Us

Twitter Facebook LinkedIn RSS

Can free advice on care lower health costs?

Minneapolis Star Tribune, December 12, 2008

Optum Health is banking on the theory that helping consumers make wiser choices on medical procedures will save money. The Minnesota-based company has found through its free advice service that patients generally choose the highest-quality center when given a choice and guided by experts. But program critics question whether patients should trust insurers for medical advice.