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Michigan Blues offer agents incentive to sign up healthier members

The Detroit News, March 23, 2009

Blue Cross Blue Shield of Michigan is offering commissions of up to 20% to insurance agents who enroll consumers "with no major ongoing health conditions" in a new line of individual insurance plans. Agents who sell policies to "high-risk" consumers earn a commission of only 1 to 2%. The insurer's aim is to bring in younger and healthier members to balance the costs of covering sicker customers and to compensate insurance agents similar to other private insurers, according to the company.