Health insurance policies being sold in Florida storefronts

Miami Herald, July 17, 2009

Blue Cross Blue Shield of Florida, which already had a storefront operation for more than a year in Pembroke Pines, FL, is preparing a major expansion of five to eight new stores around the state. Blue Cross and many other insurers are pushing hard on individual health plans, the type sold in the stores, because the recession has caused many to lose employer-based group coverage.