Health insurers set up shop at malls

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Wall Street Journal, September 2, 2009

Insurers are increasingly setting up retail stores that peddle individual and sometimes small-group health plans, and companies such as Humana Inc., Aetna Inc. and Health Net Inc. have tried the concept. Blue Cross Blue Shield plans in Pennsylvania and South Carolina say they've had good results from shops, while Blue Cross & Blue Shield of Florida Inc. plans to add five more locations after the success of its existing two.

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