Insurer plans its own clinic in North Philadelphia

Baltimore based insurer Bravo Health Inc., is organizing a clinic that Bravo representatives say will provide a less-expensive alternative for thousands of elderly, and often poor, patients in North Philadelphia. What makes the clinic unusual is that it is entirely funded and administered by an insurance company. Instead of working for medical practices or hospitals, every doctor, nurse, technician, and clerk at the two-story clinic will be a Bravo employee. And every one of the patients will have to have Bravo insurance, the Philadelphia Inquirer reports.