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Health bill gives insurers a younger market

Wall Street Journal, March 16, 2010

Although insurers generally oppose the Democrats' healthcare bill, an overhaul would give the industry a chance to boost its diminishing rolls with an influx of young customers who tend to be healthy and profitable to cover, the Wall Street Journal reports. The legislation is designed to get millions of young people to buy health insurance, using a mixture of subsidies to make coverage more affordable and penalties for people who remain uninsured. The industry has stepped up efforts in recent years to get those people covered, but so far its free-market approach has met with a tepid response, reports the Journal.