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Insurers must reshape their image and impact upcoming regulations

Health Plan Week/AIS Business Daily, August 20, 2010

Industry observers queried by HPW say health insurers have no one but themselves to blame for a poor public image, vilification by the media and the Obama administration, and a health reform law that could have a profoundly negative impact on their profits. But they agree it’s still possible for the industry to repair its tattered image and influence regulations that will affect key provisions of the health reform law. The nation’s five largest health plans allegedly are strategizing to do just that, by launching a new nonprofit entity funded with $20 million.