Banner Health, AZ Blues Partner in Medicare Health Plan
Banner Health, the Phoenix-based health system that operates 23 hospitals in Arizona, and Blue Cross Blue Shield of Arizona have formed a 50-50 joint venture to offer a new Medicare Advantage plan.
Blue Cross Blue Shield of Arizona Advantage will initially be marketed throughout greater Phoenix—Maricopa County and portions of Pinal County where an estimated 500,000 Medicare-eligible people reside. The Medicare Advantage plan will be open for business by October 15, when the national open enrollment period for Medicare begins.
The new plan will replace Banner Health's existing 22,000-member Medicare Advantage plan and continue to offer similar benefits. It will be the Blues plan's first foray into the Medicare Advantage arena, although BCBSAZ does provide Medicare Supplement and Medicare Part D plans for more than 23,000 members.
Banner Health and BCBSAZ have been seeking ways to increase their presence in Arizona's highly competitive Medicare market, where Cigna, Health Net, Humana, and UnitedHealth already offer well-established products.
- Primary Care Docs Average More Hospital Revenue Than Specialists
- 69% of Employers Plan to Offer Healthcare Coverage After 2014
- How Chargemaster Data May Affect Hospital Revenue
- House Lawmakers Grill CMS Over Health Exchange Navigators
- ED Physicians Key to Half of Hospital Admissions
- Insurer's App Aims to Lower Healthcare Costs, Securely
- Don't Let Nurses Sink Your Bottom Line
- Q&A: Catholic Health Initiatives' New Senior VP for Capital Finance
- Building a Better Healthcare Board
- Hospital Pricing Irks Nurses; More Jobs, Less Pay